If you're an Amazon seller, SEO isn't just about ranking high on Google's search engine results page (SERP) for your niche keywords. Of course, Google is a major source of traffic to Amazon product pages, and a great organic ranking for your products on Google would make up a large portion of your overall sales.
That said, according to a September 2018 reportMessagenearly half (46.7%) of US Internet users started researching products on Amazon, compared to 34.6% who searched first on Google. Also, in 2015, Google had around 54% share of product searches while Amazon held 46%. For 2019, however, the tide has turned.
So, as an Amazon seller, you simply cannot turn a blind eye to optimizing your product pages. why not amazonSEOleads to less traffic and ultimately poor sales reports.
Amazon A9 - Social algorithm
A9is a subsidiary of Amazon and claims to "manage search and advertising technologies that are scalable, highly available and cross-platform for our parent company Amazon and other customers".
It is important to understand that the A9 search algorithm is fundamentally different from Google.page area. That's because it all comes down to user intent.
Generally, people use Google for informational or navigational purposes.researches. That is, if you want:
- Learn a new subject or subject,
- Check reviews of a movie or TV series,
- Go from your house to your friend's house,
You would go to Google. But if you're looking to buy a pair of headphones (a transactional search query), you'll probably head straight to Amazon.
So while Google tries to reach a more general audience with its search engine, Amazon's ultimate goal is to sell ー to its millions of customers as efficiently as possible.
Because of this, cracking the A9 search algorithm comes down to just two main factors:
If you optimize your Amazon product pages for just these two key factors, you'll be well on your way to achieving high product rankings on the Amazon SERPs and thus converting more customers.
Let's get to the bottom of the two factors.
The first thing your potential buyer would do is conduct a search using a set of keywords. Whether they use Amazon, Google or another search engine, the keywords they enter remain more or less the same, assuming they are intended to make a purchase (i.e. a transactional search query).
Research what keywords they use, then strategically place them in different sections of your product page. That's what relevance is all about. As a result, you have full control over the first crucial factor: optimizing your product page.
Here's a prudent approach to getting it right.
Essentially, performing comprehensive keyword research is a two-step process.
First, start by typing the product name into the search bar from the buyer's point of view and let Amazon fill in the rest.
Amazon suggests products that other consumers frequently search for. This gives you a quick and reliable overview of how your potential buyers are researching your products.
Mix and match different letters preceded by the type of product you sell and soon you'll have a good base of keywords to work with.
Second, use a keyword research tool to develop the core set of keywords and create a concrete list of keywords to use in your strategy. WhileGoogle Keyword Planneris certainly a good (and free) option, Amazon-specific keyword tools likejungle explorerIt is recommended for serious sellers.vendor labsit's worth a look too.
Once you've decided on your focus keywords, it's time to use them wisely in the following areas of your product pages.
This is probably the most important subfactor in Relevancy and needs to be done correctly. Simply put, include the most relevant keywords for your product in the title. However, make sure you don't enter any keywords as this is against Amazon policy, it would make the title look spammy and therefore negatively affect your CTR.
Here are some quick tips for crafting the perfect product headline:
- Add your brand name
- Indicate the type of product
- Mention key features or ingredients
- Set the product size.
- specify the color
- Capitalize the first letter of each word
- Spell measurement words like ounce, inch, and pound
- keep all numbers as numbers (as quantity)
Again, include all the most relevant keywords in your product title. Also, prioritize and place the most important keywords at the beginning of your product title.
Below is an example of a title that surprisingly ticks all the boxes without keyword overload.
Check aFBA Product Title Requirementsas defined by Amazon itself.
Over time, marketers have noticed that including the most important product keywords in the seller name can lead to higher organic search results on the Amazon SERP.
For example, if you search for "Men's American Flag Ties", the first organic result will be for a seller named "Man of Men". Coincidence? NO.
If you remove "for men" you will get different results. Therefore, it may be worth choosing a well-thought-out seller name that includes keywords related to your product.
Amazon server keywords
Amazon has a feature that lets you enter "hidden" keywordsbackend keywordsaffecting the visibility of your product. They tell the A9 algorithm that a specific product listing is targeting a specific keyword, in the same way that meta tags tell Google what the webpage is about.
These invisible keywords are limited to 250 characters, divided into five fields, each with a maximum length of 50 characters. These keywords are set to phrase match, so keyword order is important. For example, “blue cotton shirt” and “blue cotton shirt” are not the same when it comes to reducing product visibility. Prioritize the importance of each keyword and set accordingly.
Here are some best practices for populating backend keywords:
- do not repeat words
- Add spelling variations (even common misspellings) or synonyms
- Avoid quotes and commas
And don't exceed the 50 character limit or the keyword won't be indexed.
Product description and key points
These two fields play an important role in Amazon ranking. The Product Description section is where you can write persuasive copy that covers all relevant details and includes the most important keywords.
However, focus on writing clear, readable text rather than just including all your keywords. Get detailed: features, ingredients, measurements, care instructions, warranty information, cover it all.
For bullets or "About Product", list not only the features but also the benefits of using this product. Make it clear why the consumer should buy this product among one of your 100 alternatives (USP).
Since bookmarks are easy to scan, customers often read them first. Putting keywords in here would be an added bonus.
Unlike relevancy, performance-related factors are not entirely within your control as they depend on external determinants rather than just keywords and text. However, understanding this would help you optimize your entire product listing and ultimately improve rankings.
price of the product
Not surprisingly, the price of your product plays a big role in how many units you can move in the market.
Downplaying your competitors is one way to get more conversions. However, at a competitive price:
- Leave little or no profit for you
- Questioning the authenticity of your product and your overall reputation as a seller
On the other hand, overvaluing in hopes of bigger gains is sure to backfire. To avoid such repercussions, search Amazon and external sites for similar products in the same category as yours, compare and price accordingly.
If you choose a higher price, make sure the reason is obvious in terms of better features and/or product ratings.
An eye-catching image can make all the difference when a potential buyer is comparing multiple products before completing their purchase. The image below emphasizes customer behavior when viewing search results.
Of course, the product's title, image, and reviews all play a key role in deciding the CTR. Optimizing for this is critical because if the buyer doesn't land on the product page, they won't convert with a ton of enticing keywords and product descriptions.
Customers want peace of mind before they part with their hard-earned cash. They want to be able to see clearly, zoom in and even what is being promised from different anglessee in actionif possible.
The following things should be considered for optimizing images on Amazon:
- Medium to high resolution images only (minimum 1000 x 1000 pixels for zoom)
- light white background
- Illustrate product features and benefits.
- For private label, please ensure your brand is clearly visible in at least one of the images
See Amazon's complete product image requirementsHere.
Simply put, customer reviews can make or break your Amazon business. Afterthese statisticsAccording to the G2 Crowd, 84% of people trust reviews they read online as much as they trust personal recommendations. Additionally, 72% of B2B buyers say that negative reviews provide depth and insight into a product.
You may have noticed yourself: products ranking at the top for broad keywords tend to get more and better reviews than those ranking at the bottom. More positive reviews will increase your click-through rate and could lead to more sales. This, in turn, leads to better rankings. ANDDon't even think about buying fake reviewsor trick the algorithm.
If you would like to receive more product reviews from your customers, contact them via email and remind them that it would be greatly appreciated if they could take a few minutes to contribute. And if you get bad reviews, try to look into the problem and fix it ASAP.
If possible, also respond to each review, as this shows that you value your customers' opinions.
Earn the coveted "Buy Box"
The white box on the right side of the product detail page where shoppers can click "Add to Cart" or "Buy Now" is the powerful buy box.
If you are the lucky seller to own this little virtual property, it is your product that will be added to the buyer's shopping cart. For third-party vendors (resellers) offering the same product, they all appear on the same product detail page. However, only one supplier can access the Buy Box at a time (switching between eligible suppliers).
Note the "Other Amazon Sellers" text below the purchase field and remember the last time you clicked on this hyperlink. So, as expected, the winner of the box gets the lion's share (82%) about the sale. And it's even bigger on mobile devices.
So it goes without saying that every seller wants to own the Buy Box. Of course, to be eligible for ownership, you need aprofessional seller accountwhich costs $39.99/month as individual seller accounts are not eligible. But it's definitely worth it after doing this.
To be eligible, the product you are selling must be new and in stock.
Amazon's interest is to offer the customer the best possible online shopping experience, just as Google's interest is to offer the best search experience possible. Giving the Buy Box to sellers with inferior products and bad reviews will result in more returns, complaints and problems for Amazon.
So it's safe to say that Amazon has a different algorithm for determining which seller gets that coveted position. And that means you can simplify the way you earn the Buy Box.
Use o Fulfillment da Amazon
Obviously, Amazon prefers to give the purchase box to sellers who choose Fulfillment by Amazon (Fulfilled by Amazon) for their shipping needs, knowing they can deliver orders on time and without defects. If Amazon gives the Buy Box to a Fulfillment by Merchant (FBM) seller, it is putting its reputation at risk. If the seller messes up the delivery, Amazon shares the blame and loses the customer.
Additionally, FBA sellers are eligible for Amazon Prime. Amazon likes Prime-eligible sellers on the Buy Box because customers who pay for the Prime subscription obviously have no interest in buying products that can't be delivered in a few days.
Keep your prices competitive
As mentioned earlier, pricing your product right is very important. Avoid both the looting and the outrageous downward slam.
While Amazon doesn't guarantee the seller with the lowest Buy Box price, setting a very competitive price hurts your chances.
Strive to provide the best customer experience
At the end of the day, it all comes down to the customer's shopping experience. Fast shipping and competitive pricing is all well and good, but it doesn't make up for defective products, poor customer service, and subpar reviews.
Visit Amazon Seller Central to understand the key performance areas you need to improve. Also try to improve yourAmazon Seller Ratingbecause even a few bad reviews can ruin your chances of buying.
Ensure your products meet or exceed industry standards. Integrate customer feedback into your product development cycle. If you make a mistake, do whatever it takes to regain the customer's trust. Amazon's success and dominance in e-commerce ultimately depends on the quality of the sellers on the platform. If your business can provide your customers with a pleasant shopping experience that also makes Amazon look good, achieving high ratings (and the Buy Box) becomes much easier.
Image sources -Kanhasoft
Arkin is a content marketer at Growfusely, a SaaS content marketing agency specializing in content and data-driven SEO. Outside of work, he is an avid recreational runner who loves beaches and trance music. Connect with him on Twitter:@arkin008
By selling more while being found through a specific keyword, you can improve your organic ranking. In other words, you can discover new keywords for which you may be relevant and make changes to begin ranking for them.How do you organically rank on Amazon? ›
Use Amazon PPC to rank higher for organic results
If you are a new seller or trying to rank for your competitor keywords, using Amazon PPC to rank organically is one of the best strategies. You can target the keywords in your PPC campaigns and this enables you to build organic traffic for the same set of keywords.
- How to Improve Your Organic Search Engine Optimization Efforts ...
- Target Keywords That Match Intent. ...
- Don't Be Afraid of Low or Zero-Volume Keywords. ...
- Build Topical Authority with a Hub-and-Spoke Content Strategy. ...
- Consolidate Pages with Similar Content. ...
- Refresh Old Content for a Boost.
To rank higher, you'll need to choose the right keywords, optimize your product title, images and descriptions, follow best practices, and deliver exceptional customer service. It's important to keep track of your Amazon SEO rankings and measure your progress over time.How long does it take to rank on Amazon? ›
A book's Best Sellers Rank in each category shows under the Product Details section on the book's detail page. Activities that may not be an accurate reflection of customer demand, such as canceled orders, are not counted toward sales rank. Rankings are updated hourly but may take 24–48 hours to appear.What is Amazon SEO? ›
Amazon SEO (search engine optimization) is the process of optimizing Amazon product listings to rank higher in Amazon search results for relevant keywords. So, if you want to increase your sales on Amazon using search engine optimization techniques, you've come to the right place!How long does it take to rank organically? ›
According to seo.co, it can take anywhere from three to six months to rank on the first page of Google, assuming that you're writing good content and optimizing your website for search engines. If there's high competition or you haven't optimized your website, it may take six to 12 months to see results.How do you become #1 seller on Amazon? ›
You just have to be the best-selling book in any one category. So if the top book in a given category is only selling around 5 copies a day, selling 10 copies in a day will get you the bestselling flag in that category.What is Amazon organic keywords? ›
When a customer searches for products on Amazon, they choose their own words. Amazon tracks these words and indexes them to facilitate new customer searches. Unlike Sponsored keywords and Amazon Recommended keywords, organic keywords most closely reflect which products customers are actually searching to buy.Can you improve SEO for free? ›
SEO tools can help you identify ways to improve the discoverability of your site. SEO can seem daunting to novices, but there are several free SEO tools are are just as powerful as their paid counterparts.
An organic keyword is a keyword used to attract free traffic through search engine optimization (SEO). Organic keywords contrast with pay-per-click (PPC) keywords, which are bid on through paid search marketing campaigns.How can I improve my SEO without paying? ›
- Find better keywords. ...
- Delete duplicate content. ...
- Fix 404 errors. ...
- Write a unique title tag for every page. ...
- Write a compelling meta description for every page. ...
- Clean up your URL structure. ...
- Update your blog often. ...
- Include H1, H2, H3, etc.
Start with a minimum of 100 keywords for best performance. Add new campaigns using terms related to successful keywords.What is golden keywords in Amazon? ›
The Keyword Golden Ratio (KGR) is a data-driven way to find keywords that are literally underserved on the internet. If you find a Keyword Golden Ratio phrase and you publish a piece of content targeting the keyword, your article should rank in the top 50 within a few days – sometimes hours.How do I choose best keywords for Amazon? ›
- Use Keywords in Amazon Product Titles.
- Focus on Your Target Amazon Audience.
- Optimize Amazon Product Pages.
- Use Amazon's Search Bar for Keyword Suggestions.
- Employ Relevant Keywords Only.
- Avoid Subjective Keywords.
- Incorporate Keywords Within Your Listings.
- Use Backend Keywords.
That's why Pattern's Amazon experts decided to find out what happens to sales, conversion, and overall sessions when you increase your Amazon star rating from an average rating (3.5) to a good rating (4.5).What is a good BSR on Amazon? ›
Amazon Best Sellers Rank is updated hourly for the top 10,000 products in a given category, daily for products ranking between 10,000 and 100,000, and monthly for products ranking over 100,000. What Is a Good BSR on Amazon? Generally speaking, a good BSR is somewhere between 1-10,000.How long does it take to make good money on Amazon? ›
If you're wondering, “How long does it take to make money on Amazon FBA?” It depends on your budget, time commitment, and product. The average person can make money within 3-4 months of starting this journey.How do I master Amazon SEO? ›
- Step 1: Conduct keyword research. ...
- Step 2: Optimize the product title. ...
- Step 3: optimize product descriptions. ...
- Step 4: optimize product key features. ...
- Step 5: optimize product images.
The difference between search engine optimization (SEO) and search engine marketing (SEM) is that SEO focuses on getting traffic from organic search, whereas SEM focuses on getting traffic from organic and paid search. Both SEO and PPC are ways to market your business in search engines.
For example, for a typical search query, the number one result will receive 40-60% of the total traffic for that query, with the number two and three results receiving significantly less traffic. Only 2-3% of searchers click beyond the first page of search results.How long does it take for SEO to start working? ›
Many SEO firms will tell you that it takes 4 to 6 months to start seeing results. That's generally accurate, but bear in mind this is when you start seeing results, and SEO results grow over time. Whatever results you're getting at 6 months should be considerably less than what you're getting at 12 months.How long does it take to see results from SEO? ›
While it's absolutely accurate to say there's no set answer to how long it takes before you start seeing organic improvements from your SEO efforts, most subject-matter experts agree that it typically takes four to six months: “Generally speaking, websites can see results in 4 to 6 months.” – SEO Mechanic.How many links does it take to rank higher in search results? ›
On average, when a client has 3-5x the backlinks of AHREFs backlink estimation, they are highly likely to rank within the top 10.How much does the average Amazon seller make? ›
What are the average monthly sales for Amazon sellers? Most Amazon sellers make at least $1,000 per month in sales, and some super-sellers make more than $100,000 each month in sales. 45% of Amazon sellers make $1,000 to $25,000/month, which could mean $12,000 to $300,000 in annual sales.How many items should you start selling on Amazon? ›
This is why we recommend most sellers starting out order 300 to 500 units. The typical private label-type product we advise people to sell on Amazon retails for $20 to $50. The cost per unit for a product in this price range is around $5 to $15. This means your total inventory risk is $1,500 to $7,500.What percentage does Amazon FBA take? ›
Typically, this fee is a flat percentage, often 15% or less. However, you don't have to pay these fees upfront. Instead, referral fees are taken out of your Amazon account after the sale is made.What affects organic ranking on Amazon? ›
- Product description title.
- Amazon bullet points and product description.
- Backend keywords.
- High-quality product images.
- Sales velocity (conversion rate)
- Customer Ratings & Reviews.
2.1 Use Google Analytics
You can use Google Analytics to identify the potential organic keywords that drive traffic to your site. Landing Page reports are one way to achieve this. This method will help you find the keywords driving traffic to your landing pages.
The A9 Algorithm is the system that Amazon uses to decide how products are ranked in search results. It is similar to the algorithm which Google uses for its search results, in that it considers keywords in deciding which results are most relevant to the search and therefore which it will display first.
- Step 1: Find keywords.
- Step 2: Put keywords in the page title.
- Step 3: Put keywords in the page URL.
- Step 4: Put keywords in your meta description.
- Step 5: Put keywords in your H1 text.
- Step 6: Use keywords in the page's content.
- Step 7: Build links to your website.
- Step 8: Monitor your rank.
78.2% of SEOs charge monthly retainers for some or all of their services. 54.5% of SEOs only offer one pricing model (i.e., hourly, retainer, or per-project). $501–$1,000 is the most popular monthly retainer. $75–$100 is the most popular hourly rate.What is the best SEO tool? ›
- Google Analytics and Google Search Console. Level: Beginner through to advanced. ...
- Clearscope. Level: All levels. ...
- Semrush. Level: Intermediate through to advanced. ...
- Ahrefs. Level: Advanced. ...
- Moz. Level: Beginner through to intermediate. ...
- Surfer SEO. Level: All levels. ...
- SE Ranking. Level: All levels. ...
Organic search engine optimization (organic SEO) refers to the methods used to obtain a high placement (or ranking) on a search engine results page in unpaid, algorithm-driven results on a given search engine.How do I find my keywords? ›
- Google Keyword Planner.
- Google Trends.
- Keyword Tool.io.
- Term Explorer.
- Moz's Keyword Difficulty Tool.
- SE Ranking.
Keywords are the words and phrases that people type into search engines to find what they're looking for. For example, if you were looking to buy a new jacket, you might type something like “mens leather jacket” into Google. Even though that phrase consists of more than one word, it's still a keyword.How can I get SEO with no experience? ›
Register for a freelancer account on sites like Upwork, Fiverr, and PeoplePerHour. On a daily basis, these portals publish hundreds of SEO jobs. Sort through the requests and apply for SEO tasks that you can do with your present skills and experience. To secure a few contracts, keep your prices cheap.How much do I need to pay for SEO? ›
SEO campaigns can cost anywhere from $5,000/mo to $100,000+/month depending on the vertical. Local SEO can be slightly lower. On average, quality SEO should cost $3,000+/month, at an average hourly rate of $150+. SEO campaigns can cost anywhere from $5,000/mo to $100,000+/month depending on the vertical.How do I get paid with SEO? ›
- Selling productized SEO services. Selling productized SEO services or, in other words, creating standardized versions of services sold as products is a great way to make money with SEO. ...
- Content writing. ...
- Start a niche site. ...
- Create an e-commerce or dropshipping site. ...
- Website flipping. ...
- SEO training. ...
- SEO consulting.
It's easier for pages to rank if they focus on one topic, so you should focus on two or three primary keywords per page that are reworded variations. Targeting four or more keywords is difficult because there is limited space in the title and meta description tags to target them.How many barcodes do I need for Amazon? ›
How many UPC codes do I need to list one item on Amazon? You only need to buy one UPC code for one new product listing on Amazon.What are the 3 C's at Amazon? ›
- Keep Your Content Clear, Concise & Catchy: The “3 C's” Rule for Creating Winning Amazon Listings. ...
- Why? ...
- “3 C's” headline example: ...
- Clear – Be as specific as possible regarding the product you are offering.
Amazon Platinum Keywords: a no-go
Platinum keywords are not Amazon keywords which are used to increase a product's visibility, but they instead serve non-promotional purposes. The regular Amazon Keywords, in terms of optimization, are to be captured in the fields “general keywords” or “search terms”.
When people ask, “what are Platinum keywords on Amazon,” they typically mean the backend search terms. Although platinum keywords no longer exist on the Amazon platform, backend search terms have the same goal: to make Amazon listings more visible to the customer.How do I choose keywords to rank? ›
- Step 1: Lay the Groundwork. ...
- Step 2: Do Your Initial Keyword Research. ...
- Step 3: Check Out the Competition. ...
- Step 4: Consider Intent. ...
- Step 5: Conceptualize the Content. ...
- Step 6: Execute. ...
- Step 7: Optimize for Your Keyword. ...
- Step 8: Publish.
Keywords are nothing more than suggestions. This is why it is Amazon policy that you not include competitor brand names or comparisons (see Tip 2 above), add inaccurate information about your product, or include misleading claims about what your product does or does not do.How many keywords can you have in an Amazon campaign? ›
Amazon has a limit of 1000 keywords for each ad campaign that you run, but it is best to stick to 30-50 keywords.How do you rank higher organically? ›
- Check your current search ranking. ...
- Define a keyword list. ...
- Optimise pages for personas first, search engines second. ...
- Quality copy always wins. ...
- Create cornerstone pages. ...
- Optimize those page titles. ...
- Spruce up your meta descriptions. ...
- Use your ALT tags wisely.
- Know your customers. ...
- Define your target market. ...
- Create a unique brand image. ...
- Invest in existing high-growth activities. ...
- Create new offers. ...
- Improve performance. ...
- Track key performance indicators. ...
- Identify the company's core strength.
- Provide a great consumer experience. ...
- Send follow-up emails after an Amazon purchase asking for feedback. ...
- Request Amazon reviews via newsletter and social media. ...
- Reach out to users who reviewed similar products. ...
- Solicit the top Amazon reviewers.
- Publish Relevant, Authoritative Content. ...
- Update Your Content Regularly. ...
- Metadata. ...
- Have a link-worthy site. ...
- Use alt tags.
- The URL.
- The title and H1 tags.
- The first sentence or at least the first paragraph.
- Image file names and alt text.
- The meta description.
- In links to related content.